Channel letters
Guides in Business Sign Guides covering channel letters.
Stud mounting a channel letter takes seven steps: level the paper template, drill at every mark, fit the threaded rod...

Open face letters leave the light source exposed rather than hidden behind an acrylic panel, so you see the tube itse...

Front lit letters have a translucent acrylic face with LEDs behind it, so the whole letter glows evenly. This is the ...

Halo lit letters have a solid opaque face with light escaping behind them, throwing a glow onto the wall, so the lett...

Front-lit is the storefront default: a lit acrylic face, most legible from a distance, and what most landlords expect...