Custom open face channel letters, with the lighting left visible
Your logo is not a stock letter set
The finishes in this grid are real; the words on them are not yours yet. Every set is fabricated for one customer. Send the logo and the wall width and we will come back with dimensioned shop drawings and a written price, which is what your permit application and your installer both need.
Send my logo for drawingsNo cost, no obligation. If a front-lit letter suits the location better, we will tell you.
Opening on a fixed date? Check it before you design
Storefront signage misses deadlines for one reason more than any other: the permit, not the fabrication. Tell us the date you need to be lit and we will tell you honestly whether it fits.
- ✓Fabrication and shipping runs up to 30 days from drawing approval
- ✓Permit review is set by your municipality and commonly adds several weeks
- ✓Landlord sign criteria approval happens before either of those
- ✓Installation has to be booked, and is not included
Permit timelines are set by your municipality and are outside our control, so treat this as a planning guide rather than a commitment.
Four decisions before you order
The questions that actually change the drawing, answered before you have to ask.
The finish is the decision
On an open face letter the metal stays visible, so the finish carries the whole look rather than sitting behind a lit face. Gloss and matte colours read current and deliberate. Brushed and frosted golds read expensive. Oxidised rust keeps developing after it goes up and suits a venue that wants to look older than it is.
Script or separate letters
Script designs are fabricated as one connected form rather than individual characters. That changes the pattern, the mounting and how the sign ships. Separate block letters mount as individual cans and give you more control over spacing on the wall.
How tall the letters need to be
Letter height follows viewing distance, not wall width. For a sign facing the viewer, roughly 30 feet of readable distance per inch of letter height is the working figure. The one-inch-per-ten-feet rule quoted elsewhere is the harsher index for signs mounted flat alongside passing traffic, and applying it everywhere makes every storefront sound like it needs letters three times taller than it does.
Flush mount or raceway
Flush mounting fixes each letter to the facade individually and looks cleanest. A raceway carries the letters on a single bar, which many landlords require because it means one set of penetrations in the wall rather than dozens. The sign criteria usually settle this before you get a say.
