Custom channel letters, built to your logo and your landlord's sign criteria
Your logo is not a stock letter set
Nothing in this grid will match your brand exactly, and it is not meant to. Send the logo and the wall width, and we will come back with dimensioned shop drawings and a written price. Those drawings are what your permit application and your installer both need.
Send my logo for drawingsNo cost, no obligation. If a light box suits your budget better, we will tell you.
Opening on a fixed date? Check it before you design
Storefront signage misses deadlines for one reason more than any other: the permit, not the fabrication. Tell us the date you need to be lit and we will tell you honestly whether it fits.
- ✓Fabrication and shipping runs up to 30 days from drawing approval
- ✓Permit review is set by your municipality and commonly adds several weeks
- ✓Landlord sign criteria approval happens before either of those
- ✓Installation has to be booked, and is not included
Permit timelines are set by your municipality and are outside our control, so treat this as a planning guide rather than a commitment.
Four decisions before you order
The questions that actually change the drawing, answered before you have to ask.
Front-lit, halo or open face?
Front-lit reads hardest from the street and is the safest default. Halo lighting looks more expensive and reads worse at distance. Open face shows the tube itself. Pick by how far away your customer is, not by what looks best in a close-up photo.
Compare the four types →How tall do the letters need to be?
Letter height follows viewing distance. A sign facing the street stays readable at roughly 30 feet per inch of letter height. The rule you will see everywhere, one inch per ten feet, is a different and much harsher figure that applies to signs mounted flat alongside traffic.
Work out your letter height →Will you need a permit?
Most municipalities require one for an exterior illuminated sign, and landlord approval does not replace it. Permit review is usually the longest part of the whole project, longer than building the letters. Start it early.
What the permit process involves →Channel letters or a light box?
A light box is cheaper and simpler to permit. Channel letters look considerably better and let the wall show through between the letters. The honest deciding factor is usually the landlord's sign criteria rather than your preference.
See the trade-offs →



